Accounting Firm Growth Strategy: How to Grow Your Accounting Firm and Attract New Clients

Running an accounting firm can be a rewarding career, but it can also be challenging. One of the biggest challenges facing accounting firms is growth. How do you attract new clients and grow your business?

At Wilkinson Accounting Solutions, we understand the challenges facing accounting firms. We have helped hundreds of accounting firms grow their businesses. We can help you develop a growth plan, market your firm, and attract new clients.

A business owner holding a plant to represent the growth of your accounting firm.

Step 1: Develop a growth plan

The first step to growing your accounting firm is to develop a growth plan. This plan should outline your goals for growth, as well as the strategies you will use to achieve those goals.

Your growth plan should include the following:

What do you want to achieve in terms of growth? Do you want to increase your number of clients by 10%? Do you want to expand into new markets?


How will you achieve your goals? What marketing strategies will you use? What kind of client acquisition strategies will you use?

When do you want to achieve your goals? Establishing target dates lends structure to your growth journey and helps in measuring progress. 

marketing accounting firm

Step 2: Market your firm

Once you have a growth plan, you need to start marketing your firm. This includes developing a website, creating marketing materials, and attending industry events.

Your marketing efforts should focus on attracting new clients who are a good fit for your firm. You need to make sure that your target market is aware of your services and that they understand how you can help them.

accounting firm clients

Step 3: Attract new clients

There are a number of ways to attract new clients to your accounting firm. You can use online marketing, cold calling, networking, and referrals.

Online marketing is a great way to reach a large audience. You can create a website, use social media, and run paid advertising campaigns.

Cold calling can be an effective way to reach potential clients who are not already aware of your services. However, it is important to be strategic about your cold-calling efforts.

Networking is a great way to meet potential clients and referral sources. Attend industry events, join professional associations, and connect with people on LinkedIn.

Referrals are one of the best ways to attract new clients. When you provide excellent service to your existing clients, they are more likely to refer you to their friends and colleagues.

growing accounting firm

Growing your accounting firm takes time and effort, but it is possible. By following the steps outlined in this guide, you can develop a growth plan, market your firm, and attract new clients.

Contact Wilkinson Accounting Solutions today to learn more about how we can help you grow your accounting firm. We offer a free consultation to help you assess your needs and develop a growth plan.

Our Latest Blog

A stack of buildings to represent business acquisitions, and a pile of coins to represent success entrepreneurship.

The Right Way to Business Acquisition

Dive into the world of business acquisition with our blog, exploring strategies for growth through company purchases. Learn about due diligence, financial planning, and post-acquisition integration, and discover insights from Julie Wilkinson’s extensive experience in financial management. Uncover the success story behind Facebook’s acquisition of Instagram and navigate the complexities of M&A effectively.

Learn More
A 3D illustration of falling coins and a chart to represent cash flow strategy.

How to Improve Your Cash Flow Management Strategy

Discover key strategies for effective cash flow management in our latest blog. Learn how to tackle financial challenges and fuel business growth with expert tips and case studies. Essential reading for entrepreneurs seeking to navigate the complexities of finance management and secure their business’s future.

Learn More
Illustration of a hand holding a magnifying glass over a document with charts and text, symbolizing detailed analysis or scrutiny.

Emotional and Psychological Impact of Selling Your Business

The decision to sell a business is rarely taken lightly. Beyond the financial and strategic considerations lies a complex web of emotions and psychological challenges that many business owners grapple with. The journey from inception to the eventual sale of a business can be akin to nurturing a child: it involves long hours, personal sacrifices, and a deep emotional investment.

Learn More